Profile to Profit Workshop
A workshop to turn your LinkedIn profile from blah to bloody amazing
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Stop blending in on LinkedIn and
start selling from your profile
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Not sure if your profile can do more heavy lifting for your business?
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Want to optimise your profile so you're more findable in LinkedIn searches?
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Not sure how to show your authority and sell your offers in your profile?
Most business owners know LinkedIn is full of opportunity, but they don't know where to start.
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Hint: it's 100% your profileÂ
Give me $47 and 60 minutes — and you’ll get a framework that turns your profile into a sales page
đź“…
19 November 2025
⏰
12 noon AEDT
đź“Ľ
Replay included
Here's what you'll learn
- How to turn your banner into a strategic positioning billboard that your audience lovesÂ
- How to use the right keywords in the right places to optimise your profile for LinkedIn searches (lots of people search on LinkedIn)
- The K-A-P-O-W headline formula that makes your headline drive profile views from your ideal buyer
- How to sell directly from LinkedIn so that each profile view turns into a chance to convert a browser into a buyer
- How to upgrade your about section so it's more of a sales page and less of a resume
- How to use your experience section to showcase your offersÂ
- My favourite 1% profile tweaks that add up to make a big differenceÂ
Plus, your bonus gift:Â the About section cheat sheet
Too many people stuff up the About section by:
~Listing every achievement since 2001
~Crapping on about themselves without mentioning their audience onceÂ
~Droning on in dreary corporate language
Using this cheat sheet, you'll learn how to transform your About section so that it:Â
~has your audience nodding along with every line
~clearly conveys your promise and your expertise
~shows your buyers how to get started working with you
You will get this cheat sheet during the workshop so you can get cracking right away.
Get your ticket (and the free cheat sheet)
Hey, I’m Kate, and I’ve learned the secrets of a killer LinkedIn profile
I’ve been showing up on LinkedIn daily since 2020, and tinkering with my profile to make it work as hard as possible for my business.Â
I’ve tried all the hacks and made all the mistakes so you don’t have to. As an expert profile writer, I've created 100+ profiles for myself and my clients that put their best foot forward for maximum visibility and sales.Â
I want to help you sell your offers on LinkedIn and get so many leads that you’ve got a waitlist to work with you.Â
That’s what I want for myself and I want it for you too.Â
Who this workshop is for
Anyone with a service based business such as:
- coaches - career, executive, business, leadership, mindset, marketing, money, etcÂ
- creatives - designers, photographers, copywriters etc
- support - technical, virtual assistants and OBMs
- consultants - finance, HR, property, etcÂ
- course creators
- speakers
- podcasters
- non-fiction book authors
Who this workshop is not forÂ
- Product-based business owners like ecommerce and bricks and mortar storesÂ
- Anyone who isn't clear on their offers and what to sell on LinkedIn (best to work that out first before tackling LinkedIn)
Write Better, Sell More
$47
early bird price
You'll learn:
- how to turn your banner into a billboard that your ideal audience will loveÂ
- how to add keywords to your profile to make yourself more findable
- how to use the KAPOW headline formula for maximum impactÂ
- how to add outbound links directly from your profile to your offers (and sell more stuff)
Bonus gift:Â about section cheat sheet
Smart people ask questionsÂ
What if I have two different offers or audiences?
I am not sure what offers to showcase on LinkedIn?
Can I get personalised feedback on my profile?
Will there be a replay?
What are the terms and conditions?
đź“…
19 November
⏰
12 noon AEDT
đź“Ľ
Replay included
About you
You’re brilliant at what you do. You get fabulous results. But you don’t have the profile you want. You’re ready to stop overthinking and start taking action to blow your own socks off.
About me
I am a curious and rather talkative LinkedIn coach ready to help you get visible and grow your business. I am the official LinkedIn Expert for Kate Toon’s Digital Marketing Collective and Ellie Scarf’s Corporate to Coach Accelerator.
Quick Links
Acknowledgement of country
I acknowledge the Traditional Owners of the land where I work and live. I pay my respects to their Elders, past, present and emerging. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.
Diversity statement
I work with a diverse array of people of varying background, gender identity, sexual orientation, beliefs, ethnicities or ability. I strive to make everyone feel welcomed, heard and recognised for the unique perspective they bring to the world.
